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Ep 34: The Top MUST HAVES on Your Website Right Now with Elizabeth McCravy

August 15, 2023

The Grace-Filled CEO Podcast

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An expert OBM taking the operational mental load off agency owners so they can become better leaders.

Meet Jillian

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YOU WILL NOT WANT TO MISS THIS INTERVIEW
WITH ELIZABETH MCCRAVY!

Episode Highlights:

  • Highlighting the importance of copywriting
  • Benefits and flexibility of using Showit to build your website.
  • Take the leap of faith to build your site without the fear of imperfection.
  • Giving yourself grace during the balancing act of business and personal responsibilities.

Resources:

Episode Recap

Building a Grace-Filled Business: A Conversation with Elizabeth McCreevy

Hello everyone, I'm Jillian Dolberry, your host for the Grace-Filled CEO podcast. Today, I had the pleasure of interviewing Elizabeth McCreevy, a website designer, podcaster, and mother based in Franklin, Tennessee. Our conversation was filled with insights about building a business, raising a family, and the essentials of creating a website.

Balancing Business and Family Life

As a mother myself, I found our discussion about the challenges and joys of motherhood particularly resonating. We both agreed that raising young children while managing a business and supporting our husbands' careers is a juggling act. But the rewards, like receiving hugs and hearing “I love you” from our children, make it all worthwhile.

The Importance of Copywriting in Website Design

Our conversation then shifted to the topic of website essentials. Elizabeth complimented my website, which is currently under construction using her template. We both emphasized the importance of copywriting in addition to design. The words on a website are crucial for selling products or services.

Elizabeth shared a valuable tip for those who can't afford to hire a copywriter. She has a guide on her website that walks through the different reasons people buy and how to incorporate those reasons into your copy. I added that there are affordable workshops available, like the one offered by Emily Conley, that can help you learn how to write effective copy for your business.

The Power of Personal Photos and Videos on Your Website

We also discussed the importance of having photos of yourself on your website. Elizabeth believes that people need to see who they are hiring, which is why she discourages the use of stock photos.

As for the trends in the industry, Elizabeth mentioned that video is a trending element, specifically the use of b-roll style videos that autoplay and include text and a call to action. She suggests using videos that relate to the business and can be downloaded from platforms like Pexels.

Why Showit is a Great Choice for Building Websites

When asked why Showit is a great choice for building websites compared to other platforms like Squarespace or Wix, Elizabeth, as a Showit design partner, explained that Showit is like Canva for websites. It offers easy navigation and customization, allowing users to have creative control over their websites without the need for coding or relying on developers.

Elizabeth emphasized that creativity is not limited to design and that anyone can approach website design regardless of their level of creativity. She praised the flexibility of Showit, which allows users to enter at any level of commitment or involvement.

The Importance of Starting and Not Letting Perfectionism Hold You Back

Elizabeth encouraged people to not be perfectionists and to put something out there, as waiting too long can result in missed opportunities. She reassured listeners that they can always change their website later and that having a website helps legitimize their business.

Giving Ourselves Grace in Business and Personal Life

Finally, we discussed the importance of giving ourselves grace in our business and personal life. Elizabeth shared that she is currently giving herself grace in the season of motherhood, even though she has been in business longer than she has been a mom. She trusts her intuition as a mom and believes that different seasons call for different focuses.

I couldn't agree more with Elizabeth's perspective. As moms and business owners, we are all figuring things out. It's important to give ourselves grace in order to show up fully in both roles.

I'm grateful to Elizabeth for sharing her valuable insights and empowering us to take the first step in improving our websites. Remember, professionalism, copywriting, and personalization are key to a successful website. And most importantly, don't let the fear of imperfection hold you back. Start now and make adjustments along the way.

Alright friends, that is it for this episode! Thanks for joining me today! I appreciate you!

Be sure to subscribe wherever you listen to podcasts or at www.jilliandolberry.com/podcast. You can also continue the conversation with me on Instagram at @jilliandolberry.


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