Recently, I talked to a brilliant business owner who logged 60 hours of work but spent only 3 hours on actual business growth. The rest? Lost in the quicksand of $25 tasks that drained her energy and diluted her impact.

Sound familiar?

The Hidden Cost of Energy Mismanagement

You're not lazy. You're not behind. You're energy broke.

Every day, you're spending your most precious resource—your mental and creative energy—on tasks that could be done by someone making $25 an hour. Meanwhile, the strategic work that only you can do sits untouched on your ever-growing list.

The result? You work more but accomplish less. You feel busy but not productive. You're running a business that runs you instead of the other way around.

The Task Value Framework That Changes Everything

Not all tasks are created equal. Here's the framework that will revolutionize how you see your work:

$25-35 Tasks: Administrative work anyone can do

• Scheduling appointments
• Data entry
• Email management
• Basic social media posting
• Client communication
• Project management
• Research and analysis

$50-100 Tasks: Skilled work that requires training

• Content creation
• System design
• Process optimization
• Team leadership
• Problem-solving
• Business strategy
• Partnership decisions
• Brand positioning
• Innovation and creative direction

$100+ Tasks: Connection/Visionary focused work

• Innovation and creative direction
• Sales
• Connection
• Networking
• Program creation
• Offer/product creation

Here's the brutal truth: If you're spending 80% of your time on $25 tasks, you're operating as an expensive assistant, not an owner.

Energy Drains vs. Energy Givers

Beyond task value, every activity either energizes you or depletes you. The magic happens when you align high-value tasks with energy-giving activities.

Energy Drains typically include:

• Repetitive manual processes
• Unclear communication loops
• Tasks outside your zone of genius
• Reactive, firefighting mode work

Energy Givers usually involve:

• Creative problem-solving
• Strategic thinking
• Meaningful client interaction
• Building and innovating

The goal isn't to eliminate all energy drains (that's impossible), but to minimize them and protect your peak energy for high-value, energizing work.

The CEO Calendar Audit

Ready to see where your energy really goes? Try this exercise:

For one week, track every task you do and assign it:

1. A dollar value ($25+, $100+)
2. An energy rating (Drain -2 to +2 Giver)

At the end of the week, calculate:

• What percentage of time did you spend on $100+ tasks?
• How much energy did you spend on draining vs. giving activities?
• Which $25 tasks could be eliminated or delegated?

Most successful business owners in their first few years of business spend 60-80% of their time on $100+ tasks. Where do you land?

Permission to Protect Your Power

Here's something no one tells you: Protecting your energy isn't selfish—it's strategic.

When you guard your mental resources like the precious commodity they are, you show up better for your clients, your team, and your vision. You make decisions from clarity, not exhaustion. You innovate instead of just react.

This means:

• Saying no to energy-draining opportunities
• Investing in systems that eliminate $25 tasks
• Designing your schedule around your energy peaks
• Delegating or deleting work that doesn't require your unique expertise

Your Energy Assessment

Before you can fix your energy leaks, you need to identify them. Ask yourself:

1. What tasks am I doing that someone else could handle with proper training?
2. Which activities leave me energized vs. drained?
3. How much of my peak energy hours are spent on low-value tasks?
4. What would happen if I spent 50% more time on higher tasks?
5. Where am I saying yes when I should be saying no?
6. What systems could I implement to automate or eliminate recurring $10 tasks?
7. How is my current energy distribution affecting my business growth?

The Bottom Line

Your energy is your most valuable business asset. More valuable than your time, your money, or your connections. When you treat it as such—when you become the CEO of your own energy—everything changes.

You stop working harder and start working smarter. You stop reacting and start creating. You stop managing your business and start leading it.

The question isn't whether you have enough time. The question is: Are you spending your energy where it counts?

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