Wrong question = wrong solutions

“I just don't have time to update my website.”

“I need to find time to set up better systems.”

“Where am I going to find the hours to create that course?”

Sound familiar? If you're like most business owners I work with, you're constantly asking yourself how to find more time. But here's the truth that's going to save your sanity: You're asking the wrong question entirely.

The HOW vs WHO Mindset Shift

Every time you ask “How do I find time?” you're operating from a scarcity mindset that keeps you trapped in the weeds of your business. You're assuming that you—and only you—can handle everything on your plate.

But what if instead of asking “How do I find 50 hours to redesign my website?” you asked “Who can handle this website project for me?”

Suddenly, that overwhelming project transforms from a 50-hour DIY nightmare into one conversation with a designer.

I watched a client struggle with this exact scenario. She spent months saying she needed to “find time” to update her website. The project loomed over her, creating stress and guilt every single day. When she finally hired a designer, the entire thing was handled in two weeks with just a few hours of her input for feedback and approval.

The difference? She stopped asking HOW and started asking WHO.

The Three Types of WHO

Once you make this mindset shift, you'll discover there are actually three different types of “WHO” that can solve your time problems:

1. Your Right-Hand Person

This is your virtual assistant, operations manager, or project coordinator—someone who can take entire categories of work off your plate. They handle the logistics, the follow-ups, the coordination that's currently eating up your days.

One of my clients was drowning in event logistics until she hired someone to manage vendor communications and timeline coordination. “It's logistics, always,” she used to say. Now she focuses on strategy while her right-hand person handles the details.

2. The Specialist

This is the designer, developer, copywriter, or marketing expert who can do in days what would take you months to figure out. They have the skills, tools, and experience to deliver professional results quickly.

Remember: You don't have to be good at everything. Just because you can learn graphic design doesn't mean you should when you could hire someone who's already mastered it.

3. The Service Company

These are the companies that handle entire functions for you—bookkeeping firms, social media management companies, or tech support services. They take complete ownership of specific areas so you never have to think about them again.

Permission to Stop Doing Everything Yourself

Here's what I need you to understand: You don't have to be good at everything.

The most successful business owners I know aren't the ones who can do it all—they're the ones who know what they should be doing and delegate the rest.

You didn't start your business to become a part-time web designer, social media manager, and bookkeeper. You started it because you're brilliant at what you do. So do more of that, and let other people handle the rest.

According to a recent study by Harvard Business Review, entrepreneurs who successfully delegate spend 22% more time on strategic activities that grow their business. That's not just more time—that's more effective time spent in your zone of genius.

The WHO Reality Check

• Before you automatically add another task to your never-ending to-do list, run it through these questions:
• Is this something only I can do? (Spoiler: It rarely is)
• Is this the best use of my time right now? (If you charge $150/hour for your expertise, does it make sense to spend that time on $25/hour tasks?)
• Who could handle this better/faster than me?
• What would I do with the time I get back? (If the answer is “more revenue-generating activities,” the math becomes pretty clear)
• What's the real cost of NOT delegating this? (Think about the opportunities you're missing while you're stuck in the weeds)

Your Next Move

The shift from HOW to WHO isn't just about getting more done—it's about reclaiming your role as the CEO of your business instead of its most overworked employee.

Every minute you spend on tasks someone else could handle is a minute you're not spending on the strategic work that only you can do. It's a minute you're not building relationships, creating new offers, or simply enjoying the life you built this business to support.

Ready to stop asking HOW and start asking WHO?

Because here's the truth: The time you're looking for doesn't exist. But the people who can give you your time back? They're everywhere, just waiting for you to ask the right question.