Join your host, Jillian Dolberry, your “pocket online business manager,” in bi-weekly episodes of The Grace-Filled CEO podcast, the resource you’ve been waiting for to manage all the parts of your life.
Jillian speaks directly to the woman wearing many hats (you know you’re living at least some of them): mom, wife, and caretaker… or boss, a writer, a daughter, a sister, a friend, even a CEO. If you’re going to succeed at any or all of them, it’s going to take a lot of work! And Jillian is here to show you exactly how, with timely conversations and solid resources, sprinkled with a little grace for you, your work, and all of the roles you fill! Find this and more on The Grace-Filled CEO podcast.
Be sure to subscribe wherever you listen to podcasts or at www.jilliandolberry.com/podcast. You can also continue the conversation with Jillian on Instagram at @jilliandolberry.
Change is inevitable in business. Whether you're pivoting your product or service, adjusting your target market, or completely transforming your business model, successful transitions require careful planning and execution.
How To Pivot In Business
Join us for an insightful conversation with Abby Martinez, founder of Abby Martinez & Co., as we explore how to navigate business transitions successfully. As both a small business guru and mother of two, Abby understands the delicate balance of making strategic changes while maintaining stability.
What Does Pivot Mean In Business
A business pivot involves strategically shifting your business direction to better meet customer needs or respond to market conditions. This could mean:
- Adjusting your target audience
- Modifying your product or service
- Changing your marketing strategy
- Restructuring operations
- Redefining your value proposition
Knowing When It's Time to Pivot
Signs that indicate it's time to pivot:
- Failing to gain traction
- Targeting the wrong target market
- Declining bottom line
- Shifting market conditions
- Changed customer needs
Strategies To Deal With Change In A Business
- Assess Current Position
- Evaluate market standing
- Review financial health
- Analyze team capabilities
- Gauge customer satisfaction
- Monitor competition
- Plan Strategically
- Define clear objectives
- Set realistic timelines
- Allocate resources
- Establish metrics
- Create contingencies
- Communicate Effectively
- Inform employees customers
- Share vision clearly
- Address concerns
- Maintain transparency
- Provide updates
Essential Steps for a Successful Pivot
Preparation Phase
- Document current processes
- Secure necessary resources
- Train team members
- Plan transition timeline
- Set success metrics
Implementation Strategy
- Phase changes gradually
- Monitor progress closely
- Adjust as needed
- Maintain operations
- Support team adaptation
Long-Term Success
- Review regularly
- Gather feedback
- Make adjustments
- Track results
- Celebrate progress
Expert Tips from Abby
- Before Making Changes:
- Validate market need
- Test new concepts
- Prepare finances
- Build team support
- Document processes
- During Transition:
- Maintain core operations
- Communicate clearly
- Support team adaptation
- Monitor progress
- Adjust as needed
- After Implementation:
- Gather feedback
- Measure results
- Refine processes
- Support growth
- Plan next steps
Remember, pivoting requires patience and persistence. Focus on maintaining quality while implementing changes gradually.
Want to learn more about building a flexible, sustainable business? Join our upcoming OBM masterclass! Visit jilliandolberry.com for registration details.
Resources:
- Website: abbymartinez.co
- Instagram: @abbymartinezco
- Jillian Dolberry’s website
Learn more about Abby Martinez:
Hey, I’m Abby – a coffee lover, a small business guru, a mother of two, and the owner and founder of Abby Martinez & Co. I’m extremely passionate about helping women bring their business vision to life by not only helping them with systems, process, and all the biz to-do's, but also helping them experience more joy and alignment in their work. I wholeheartedly believe that we are stronger together!
+ view comments . . .